Reading statistics

The CTR is the key and most important factor to consider when assessing the relationship between the ads and keywords. In this way we find that keywords are working. Beware! a generic word could cause many impressions but few clicks on our ads will be printed in searches on google too broad and not relevant for our campaign.

A good first-CTR for a campaign should be, for example, about 3.50%.

The role of the budget is also key to improving our campaign and the statistics of it. Contrary to the general idea, invest a little at first and increase investment later (on visible results). With Google Adwords, the investment effort should occur at the beginning, and then maintained or reduced depending on individual cases and results.
We should try to budget Adwords campaign as if it were a gas vehicle.

The ideal is to reach more and better sites with the same fuel consumption, optimizing keywords and ads of the campaign, not adding more budget and burned again and again in the same impressions of little value. Again the main indicator of our improvements will be the CTR.

Keywords

Following the Ad Groups, we find the keywords of  a Google Adwords campaign, between whose results of search will appear our announcements. Three questions to bearing in mind: We will explain it in  a very simple example to illustrate the following points: An advertising  campaign for a car & bikes garage in Valencia.

1. Fleeing generic keywords for the above example a wrong keyword could be “garage” or “Valencia”.

2. Keywords should be formed by at least two words and maximum of three, for example: “Car garage Valencia” or “Valencia Itv bikes.”

3. Set the negative words (also in plural), which will be the terms on which we do not want our ads appear, when included in google search. For example: “bungling”, “free” or ”free”.

Other interesting parameters

For results based campaigns and established search for local businesses, exclude only the physical location is as important as setting the geolocation of the campaign.

If our campaign can not provide reliable conversions because the website for receiving user has not establishedan effective conversion page, we have to set the ad extensions.

To the end of the year, we want to share with you  a brilliant infographic by KISSmetrics, where we can observe all the changes and advances of the web design.

From the days of the design in pure and hard text, the summit of the Flash like creative engine, the arrival of the CMS and the expectaculares advances thanks to the CSS, until the last years where new supports appear: smartphones and tablets. And … also there is  Internet Explorer, of course .

If you like this infographic, we recommend to you to visit all the KISSmetrics’s infographics.

In an Adwords advertising campaign based on text ads, printed only in search results, we can establish ad groups, not just a campaign ad for.

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During the first week of December Poyatos Jose was with the founders of Digital Dumbo event at its headquarters in New York. During the meeting with Andrew Zarick Kaitlin Villanova and several issues were discussed such as the successful editions of Valencia http://www.digitaldumbovalencia.com and its sprawl into other European cities

Invited by our Sagardi friends, one  year more  we went  to the gastronomic days of the ox.  A good excuse for having a good time with friends and engage business and friendship around these delicious delicacies.

Thanks!

The COMUNIQUALIS team and our client Bodegas de Utiel attended the opening of the exhibition Lettering, artist Jonay Cogollos van der Linden in the Galería 9

More information about this exhibition:
http://www.galeria9.es/exposiciones.php?e=1&id_exposicion=16

Urban Types para iPodTouch, iPhone y iPad

During the event the application Urban Types for iPodTouch, iPhone and iPad was introduced, and it´s downloadable from the artist web:

http://www.jonay.net/urban%20types.html

Sorry, this entry is only available in Español.

Sorry, this entry is only available in Español.

Some time ago that we follow  Fernando Macia, SEO professional who shared through its website: www.fernandomacia.com, conferences and seminars to come closer, the increasingly popular, world of SEO or Search Engine Optimization.

Fernando Macia was last rapporteur Search Congress Valencia 2009 and is the author of several books about SEO. For that reason and the fact he´s from Alicante) (We love the digital  Valencia community moves faster and faster and is faced to be a benchmark for quality!), We dedicate our recommendation of the week to his latest book:

Técnicas avanzadas de posicionamiento en buscadores

Book that take several weeks at number 1 of the top ten books on Internet and digital media at amazon.es. If you also are more hunger for SEO right now, do not miss:

• La Wiki. Classic concepts
• www.fernandomacia.com.  Developing new concepts
• www.webseoanalytics.com. Analyze your web
• www.prchecker.info. To know how much Google love us.
• Guia de optimización de Google en Español. Spanish google seo guide

Sorry, this entry is only available in Valencià and Español.

We have linked our main social accounts,  see  Facebook and Twitter.

So we’re on Facebook, Twitter and our blog simultaneously. A tweet away!

 CookWorking  second edition already here!

Comuniqualis as advertising agency in Valencia, we are very pleased and proud to announc:  Thursday October 20, 2011 at 99 knots restaurant in Valencia.

CookWorking original concept remains the same: A new way to network for business.

From Comuniqualis, we want to promote the possibility of expanding the social network of the business community of Valencia. Cookworking is a unique opportunity to exchange cards, make new contacts, new products and services, redefine business models.

The special price for attendees wishing to participate in this unique event is 45 euros (lunch included). Reservations may be made via email: info@cookworking.com and phone 96 360 50 38 600 444 148 and 691 906 102. For more information:

www.cookworking.com

We are back!!! (more…)

See you soon,

Happy summer everyone!.

We present the video of the 1st Edition of CookWorking by COMUNIQUALIS. A new concept of networking. Doing business around the cuisine of Chef Jordi Garrido. Following the success of this 1st edition will inform you of the following editions in Valencia and other cities.

Via: Marketing directo

Fun packaging that we found on Lovely Package. The work of many students are just as valuable as the most reputable studies should be current, the “gent jove” not wait for anyone. This  is the caseof  Spencer Bigum and its “space energy packages”:

Whether cross-platform applications, websites or computer software, Google have something to say. The best thing in my opinion? Besides the search engine! XD, funny and fun to make videos and explanations every time they throw something new.

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In Comuniqualis are more than happy with the resounding success that has made our commitment to incorporate a distinctly American form of networking to the local scene in Valencia. Digital Dumbo Valencia fulfilled all the expectations generated.

Interesting presentations by speakers and a relaxed, friendly ambient, which brought together the major players in the field of digital Valencia. Digital Dumbo would not have been possible without the collaboration of many and dear friends, who are more than grateful.

Also we want to recognize the indispensable contribution of the founder of the event in New York, Andrew Zarick. Digital Dumbo was trend topic on Twitter during the event.

Thank you all!

Cookworking a new business concept to introduce  products and services.
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