Improve your AdWords advertising campaign I: Ads and Ad Groups in Google AdWords

 

In an Adwords advertising campaign based on text ads, printed only in search results, we can establish ad groups, not just a campaign ad for.

Ads and Ad Groups in Google AdWords

These ad groups contemplate the different possibilities of the different textual content of the campaign, for example, when advertising a garage can create multiple ad groups according to their different contents:

 

1. Generic ad group “Machine Shop in Valencia, specialists in large displacement cars and motorcycles.”
2. Ad group-specific content, “Review of ITV 30% discount for cars and motorcycles, repair shop in Valencia.”
3. Ad Group seasonal or temporary “surcharge and  installation of air conditioning in cars, auto repair shop in Valencia.”

We recommend not to start with more than 3 ad groups, and no more than 3 ads per group in the textual ad network, thereby atomizing the budget does not get between a lot of different ads. Of course this requires an effort in writing text ads, resulting in:

Improve the quality of our ads. If the ads are good, get better position and help maintain a stable price in the bids. In the long term impact on improving the CTR because more clicks will accumulate gradually, better positions.