Improve your AdWords advertising campaign I: Ads and Ad Groups in Google AdWords
In an Adwords advertising campaign based on text ads, printed only in search results, we can establish ad groups, not just a campaign ad for.
Ads and Ad Groups in Google AdWords
These ad groups contemplate the different possibilities of the different textual content of the campaign, for example, when advertising a garage can create multiple ad groups according to their different contents:
- Generic ad group “Machine Shop in Valencia, specialists in large displacement cars and motorcycles.”
- Ad group-specific content, “Review of ITV 30% discount for cars and motorcycles, repair shop in Valencia.”
- Ad Group seasonal or temporary “surcharge and installation of air conditioning in cars, auto repair shop in Valencia.”
We recommend not to start with more than 3 ad groups, and no more than 3 ads per group in the textual ad network, thereby atomizing the budget does not get between a lot of different ads. Of course this requires an effort in writing text ads, resulting in:
Improve the quality of our ads. If the ads are good, get better position and help maintain a stable price in the bids. In the long term impact on improving the CTR because more clicks will accumulate gradually, better positions.